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IAM1641 – CEO Created a Coffee Company Targeting Outdoor Community

Why it was selected for “CBNation Architects”: Zach talked about the entrepreneurial journey and how it doesn't happen overnight. Also related to the community, they focus on UGC – User Generated Content and how important it is to niche down and how that helps to serve the community that you are serving.
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Previous Episode: https://iamceo.co/2022/01/30/iam1266-ceo-created-a-coffee-company-targeting-outdoor-community/
Transcription:

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Zach Frantz Teaser 00:00
You know, when I'm writing copy or when I'm posting on Instagram, it's

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