IAM2291 – CEO and Founder Breaks Down Barriers in Sponsorship Process
Ishveen Anand is the CEO and founder of OpenSponsorship, a platform that connects brands with athletes in the $140 billion sponsorship industry.
Ishveen shares her journey into sports sponsorship, which began when she became a sports agent in 2009.
She recognized the challenges in securing sponsorship deals and was inspired to create a more efficient and accessible solution through technology.
OpenSponsorship uses IBM's Watson AI to facilitate connections between brands and athletes, prioritizing genuine interests rather than just financial incentives.
Ishveen emphasizes the importance of understanding what athletes are passionate about in promoting authentic partnerships and shifting away from traditional sponsorship approaches.
Ishveen shares advice
