IAM642- Founder Opens Up More Conversations Through Sneakers

JeNay Silva Founder of HERCOLLECTIVE Sole is opening up more conversations in the wellness community in a different way through sneakers. Her mission is to cultivate a community for women in kicks by pushing impactful information to become knowledgeable about footcare. She has an acrynom she lives by for herself but for the brand called AIM (Authenitic, Impatful, Mindsetfree). There’s a new part of the sneaker industry as she calls it “Sneaker Wellness”.

CEO Hack: Book- Getting to Yes: Negotiating Agreement Without Giving In
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